Details:

Creators:
Liu, Rongfang
Corporate Creators:
New Jersey Institute of Technology
Corporate Contributors:
United States. Federal Highway Administration
Subject/TRT Terms:
[+]
Bus Rapid Transit Bus Transit Commuters Customer Satisfaction Impact Studies Modal Diversion Ridership Surveys Travel Patterns
Publication/ Report Number:
FHWA-NJ-2013-005
Resource Type:
Tech Report
Geographical Coverage:
New Jersey
Corporate Publisher:
New Jersey. Dept. of Transportation
Abstract:
NJ TRANSIT launched two relatively new enhanced bus services: GO 25 serving the

Springfield Avenue corridor in 2008 and GO 28 serving the Bloomfield Avenue corridor in 2009.

As an enhanced but not full Bus Rapid Transit (BRT) service, GO Bus features include

improved bus stops with redesigned shelters, limited stop services to reduce running time,

traffic signal priority, branding for visibility, and other features that provide a convenient

commuting experience and efficient connections for corridor residents and commuters. NJ

TRANSIT is interested in the shift in travel patterns that have occurred as a result of the GO

Bus, including auto diversions and induced ridership. This study also sought to understand the

impact of BRT-like elements on ridership and customer satisfaction. The results are

documented in this final report.

The research team conducted an onboard survey on GO Bus and its parallel local routes, held

focus groups, and conducted a stated preference survey to understand the value customers

place on various attributes of service. The results of this research reveal that GO Bus service

has been successful in attracting travelers from other modes, with 13% of GO Bus customers

having switched from driving alone or carpooling. Additionally, the research showed that

customer satisfaction levels were higher among GO Bus customers than local bus customers

traveling in the same corridors. This research also identified that while branding elements were

an important factor in drawing awareness and visibility to the GO Bus, customers were primarily

concerned with attributes having to do with travel time, frequency of service, and convenience.


Format:
PDF
Collection(s):
US Transportation Collection
Main Document Checksum:
[+]
urn:sha256:e430d91eb1f88ab26bfa5dc4ad64e10a1de86b41b37c1b4b52456d819bd4bc6f
Download URL:
https://rosap.ntl.bts.gov/view/dot/29327/dot_29327_DS1.pdf
File Type:

Supporting Files

• No Additional Files

More +