United States Department of Transportation
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Abstract:NJ TRANSIT launched two relatively new enhanced bus services: GO 25 serving the
Springfield Avenue corridor in 2008 and GO 28 serving the Bloomfield Avenue corridor in 2009.
As an enhanced but not full Bus Rapid Transit (BRT) service, GO Bus features include
improved bus stops with redesigned shelters, limited stop services to reduce running time,
traffic signal priority, branding for visibility, and other features that provide a convenient
commuting experience and efficient connections for corridor residents and commuters. NJ
TRANSIT is interested in the shift in travel patterns that have occurred as a result of the GO
Bus, including auto diversions and induced ridership. This study also sought to understand the
impact of BRT-like elements on ridership and customer satisfaction. The results are
documented in this final report.
The research team conducted an onboard survey on GO Bus and its parallel local routes, held
focus groups, and conducted a stated preference survey to understand the value customers
place on various attributes of service. The results of this research reveal that GO Bus service
has been successful in attracting travelers from other modes, with 13% of GO Bus customers
having switched from driving alone or carpooling. Additionally, the research showed that
customer satisfaction levels were higher among GO Bus customers than local bus customers
traveling in the same corridors. This research also identified that while branding elements were
an important factor in drawing awareness and visibility to the GO Bus, customers were primarily
concerned with attributes having to do with travel time, frequency of service, and convenience.
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