GO Bus impact analysis.

Details

• Creators:
  Liu, Rongfang
• Corporate Creators:
  New Jersey Institute of Technology
• Corporate Contributors:
  United States. Federal Highway Administration
• Subject/TRT Terms:
  Bus Rapid Transit Bus Transit Commuters Customer Satisfaction Impact Studies Modal Diversion Ridership Surveys Travel Patterns
• Publication/ Report Number:
  FHWA-NJ-2013-005
• Resource Type:
  Tech Report
• Geographical Coverage:
  New Jersey
• Corporate Publisher:
  New Jersey. Dept. of Transportation
• Abstract:
  NJ TRANSIT launched two relatively new enhanced bus services: GO 25 serving the
  
  Springfield Avenue corridor in 2008 and GO 28 serving the Bloomfield Avenue corridor in 2009.
  
  As an enhanced but not full Bus Rapid Transit (BRT) service, GO Bus features include
  
  improved bus stops with redesigned shelters, limited stop services to reduce running time,
  
  traffic signal priority, branding for visibility, and other features that provide a convenient
  
  commuting experience and efficient connections for corridor residents and commuters. NJ
  
  TRANSIT is interested in the shift in travel patterns that have occurred as a result of the GO
  
  Bus, including auto diversions and induced ridership. This study also sought to understand the
  
  impact of BRT-like elements on ridership and customer satisfaction. The results are
  
  documented in this final report.
  
  The research team conducted an onboard survey on GO Bus and its parallel local routes, held
  
  focus groups, and conducted a stated preference survey to understand the value customers
  
  place on various attributes of service. The results of this research reveal that GO Bus service
  
  has been successful in attracting travelers from other modes, with 13% of GO Bus customers
  
  having switched from driving alone or carpooling. Additionally, the research showed that
  
  customer satisfaction levels were higher among GO Bus customers than local bus customers
  
  traveling in the same corridors. This research also identified that while branding elements were
  
  an important factor in drawing awareness and visibility to the GO Bus, customers were primarily
  
  concerned with attributes having to do with travel time, frequency of service, and convenience.
  
  
• Format:
  PDF
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha256:e430d91eb1f88ab26bfa5dc4ad64e10a1de86b41b37c1b4b52456d819bd4bc6f
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/29327/dot_29327_DS1.pdf
• File Type:
  [PDF - 3.27 MB ]