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Integrative freight demand management in the New York City metropolitan area : implementation phase.

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  • Abstract:
    Urban freight transportation is crucial to the quality of modern life, though at the same time it ; produces significant negative externalities. Despite the relatively small proportion of freight with respect ; to all traffic, urban freight movements are increasingly recognized as significant forces of influence on ; urban transportation systems and urban economic vitality. A range of freight system management ; strategies have been tried and implemented with various degrees of success throughout the world. Some ; of these strategies are carrier-centered, such as the use of cooperative delivery systems, which change the ; logistical aspects of carrier operations, but do not affect the actual underlying demand. As a result, their ; influence tends not to extend beyond carriers, to other aspects of urban transportation systems. At the ; other end of the spectrum, receiver-centered traffic demand management (TDM) measures attempt to ; change the nature of the actual demand for the cargo. These policies take advantage of the fact that ; receivers—by virtue of being the carriers’ customers—have a great deal of power over when and how ; deliveries are made. Carriers must respect receivers’ wishes if they want to stay in business. ; The Off-Hour Delivery (OHD) project is an innovative example of receiver-centered freight TDM. ; This initiative relies on incentives (financial or otherwise) to induce receivers to accept deliveries in the ; off-hours (7PM to 6AM). Since the incentives remove the opposition of the receivers, and the carriers are ; generally in favor, entire supply chains can switch to the off-hours, and the effect of these shifts ; reverberate through entire supply chains. The NYC OHD project has been implemented in stages. After a ; successful pilot phase that concluded in 2010, the Research and Innovative Technology (RITA) sponsored ; implementation phase (Integrative Freight Demand Management in the New York City Metropolitan ; Area: Implementation Phase) was launched in June 2011. Although this is technically the implementation ; phase, it should be noted that the term ‘launch phase’ may be more appropriate. The reason for this is that ; for a proper and successful implementation of an off-hour delivery program a sustained effort over a long ; period of time is required. After all, the program aims at transforming supply chains, which requires ; profound modifications of business practices. This report documents the key aspects and findings, ; impacts and influence of the OHD project, through the implementation phase which concluded in ; September 2013.
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    urn:sha-512:83f5c5e4af627745d20eda3ddca25508856d953e9eb0dfbad69ffdbfa22bb2dac45f189a7950473b28c64c7d552650a107bfe2f83716f5fc7663922f8d262b71
File Language:
English
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