U in the driver seat : a peer-to-peer pilot program for decreasing car crashes by college students.

Tisdale, Stacey M.; Texas A&M Transportation Institute

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U in the driver seat : a peer-to-peer pilot program for decreasing car crashes by college students.

2013-09-01
By Tisdale, Stacey M.

[PDF-1.90 MB]

English

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Details:

Creators:

Tisdale, Stacey M.
Corporate Creators:

Texas A&M Transportation Institute
Corporate Contributors:

University Transportation Centers Program (U.S.)
Subject/TRT Terms:

[+]

Attitudes Behavior College Students Designated Drivers Driver Distraction Messages (Communications) Peer Groups Pilot Studies Risk Management Safety Programs Traffic Accidents
Publication/ Report Number:

SWUTC-14/600451-00015-1
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

Southwest Region University Transportation Center (U.S.)
Abstract:

The goal of this project was to build a peer-to-peer (P2P) model, U in the Driver Seat, targeted toward the

college-aged audience at two college campuses. Researchers performed the following tasks:

 conducted pre- and post-assessments of driving risk awareness and self-reported driving behavior,

 performed field observations of seat belt use and driver’s use of electronic device(s),

 established a leadership team at each campus,

 provided safety messages and promotional items to the team,

 provided ideas for project/safety messaging activities to the team, and

 assisted the teams in establishing a student-run designated driver program.

Objectives of the study included:

 gaining a better understanding of risk awareness and attitudes toward driving dangers,

 measuring success of P2P messaging and activities for a college-aged audience,

 increasing understanding of safety messaging and design elements effective with this age group, and

 improving the program model.
Format:

PDF
Funding:

DTRT12-G-UTC06
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:9f7ec3a06ea6bef68f3296d4e0c9d1e306f6f8d96bbb3005861cf9dc997e1b2e
Download URL:

https://rosap.ntl.bts.gov/view/dot/26650/dot_26650_DS1.pdf
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U in the driver seat : a peer-to-peer pilot program for decreasing car crashes by college students.

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