The Influence of Real-Time Rural Transit Tracking on Traveler Perception

Details

• Creators:
  Lownes, Nicholas E.
• Corporate Creators:
  University of Connecticut
• Subject/TRT Terms:
  • Rural transit
  • Real time information
  • Tracking systems
  • Consumer behavior
  • Ridership
  • Perception
  • Attitudes
  • Bus transit
  • Information technology
  • Transit safety
  More +
• Publication/ Report Number:
  UCNR22-13
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Corporate Publisher:
  New England University Transportation Center
• Abstract:
  Public transportation systems require accurate and reliable information as part of their day-to-day operations and are increasingly engaging their customers through a variety of online services and smart phone applications, such as real-time vehicle tracking. This technology requires a significant investment on the part of the operators. The objective of this study was to evaluate whether transit agencies can expect to reap benefits from their investments in technology. Zhang et al. (2008) examine this question using ridership characteristics and found that bus tracking technology does not necessarily lead to increased ridership, but does lead to improved perceptions of nighttime safety and overall satisfaction with the transit service. This study examines additional attitudes towards a bus service that recently deployed a real-time tracking technology. The University of Connecticut bus system was utilized in this study.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/26609/dot_26609_DS1.pdf
• File Type:
  [PDF - 161.55 KB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha256:2f66cab1c58094654db031a4d44ce0dfee90120a1d8f27c16e8fe59b244c5c92