United States Department of Transportation
i
Results of focus group assessments of transportation financing options.
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2013-01-01
[PDF-1.79 MB]
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Abstract:The Wisconsin Commission on Transportation Finance and Policy was created in the 2011-2013 biennial state budget to
identify and evaluate transportation finance options to address needs into the future. As part of its scope, the Commission
needed to collect public input and evaluate perceptions that could relate to both the concept and implementation of certain
revenue options.
The intent of the research is to provide a structured and objective method to obtain public assessment of alternative
financing mechanisms to support the state’s public transportation network. The focus groups provide a complement to other
public input measures being used by the Commission. The work has been specifically approved by the commission and will
play a key part in the group's analysis of future finance options.
During the summer of 2012, at the request of the Department of Transportation (DOT), researchers with the University of
Wisconsin Survey Center (UWSC) conducted four focus groups on matters related to transportation in Wisconsin.
Specifically, the groups explored motorists’ assessment of highway pavement and congestion conditions, their preferred
future scenario of transportation in Wisconsin, and their willingness to pay to support that future scenario. The groups
provided a setting in which a cross section of the state’s motorists could respond to a series of questions relating to
transportation in the state. This report summarizes the results of those groups.
NOTE: A fifth focus group was conducted with users of a local transit system. Results of that group are presented as an
addendum to the report.
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