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Using the news media to disseminate seat belt information to the American public : how police interact with the media and how can we improve it.

File Language:
English


Details

  • Creators:
    Pribble, James M.
  • Corporate Creators:
    University of Michigan. Transportation Research Institute
  • Subject/TRT Terms:
  • Publication/ Report Number:
    UMTRI-2010-7
  • Resource Type:
    Tech Report
  • Geographical Coverage:
    Michigan
  • Corporate Publisher:
    University of Michigan. Transportation Research Institute
  • Abstract:
    "The local news media commonly report motor vehicle crashes (MVC). Police have been ; identified as prominent spokespeople during these news stories and when interviewed, convey ; more prevention information to the public. Despite this, little is known about the interaction ; between police and the news media, the police officers perception of their role in MVC ; prevention or police officers previous media training. ; To address these issues, this project conducted a content analysis of local newspaper MVC ; reporting along with in-depth interviews with police information officers in a midwestern city of ; 100,000 population and used this information to develop a web-based MVC media training tool. ; Police information officers regularly interact with the news media, report very little, if any, ; formal media training, view MVC prevention as a significant part of their job description, and ; believe that a web-based MVC media training tool is useful to them and their colleagues. ; Training police officers how to insert prevention messages into “everyday” news stories about ; MVC may be a cost effective way of reaching the public with important information about seat ; belt use and motor vehicle safety. A web-based training tool may be helpful to optimize this ; opportunity provide by the news media."
  • Format:
    PDF
  • Download URL:
    https://rosap.ntl.bts.gov/view/dot/23556/dot_23556_DS1.pdf
  • File Type:
    Filetype[PDF - 2.53 MB]
  • Collection(s):
    US Transportation Collection
  • Main Document Checksum:
    urn:sha-512:8748f3ea541047461e7d9a5270a6f36cb08b94d806f74fe3e0cfdf6cd9ba9467313e136bbb94ba46f4887d26bc0b7ee0bfaf3c6edba9846661573ea2bdcb6583
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