Welcome to ROSA P |
Stacks Logo
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.
Clear All Simple Search
Advanced Search
The use of commercial advertising on large scale electronic billboards for highways and their relation to driver safety and driver distraction, literature review.
  • Published Date:
  • Language:
Filetype[PDF-60.20 KB]

  • Resource Type:
  • Geographical Coverage:
  • Abstract:
    The potential for driver distraction on highways is a major safety concern for state departments of transportation (DOTs). In the current technological climate, drivers have the potential to be distracted by cell phones, mp3 players and other media devices. Other technology, such as digital billboards, can also potentially disrupt driver concentration. Though billboards and other outdoor advertising have been used in the United States for over 100 years (Outdoor Advertising Association of America 2006), the advent of high quality graphics on digital billboards presents new, unknown variables. Digital billboards are extremely bright signs that often display flashing or blinking messages, possibly even video and are being produced in sizes that (with enhanced quality) makes them visible from longer distances. The purpose of this report is to review studies and publications on the relation of large digital billboards to driver distraction and overall highway safety.
  • Format:
  • Main Document Checksum:
  • Supporting Files:
    No Additional Files
No Related Documents.
You May Also Like: