The use of commercial advertising on large scale electronic billboards for highways and their relation to driver safety and driver distraction, literature review.

Details

• Creators:
  Lazarus, Jon M.
• Corporate Contributors:
  Oregon. Dept. of Transportation. Research Unit
• Subject/TRT Terms:
  • Highway safety
  • Distracted driving
  • Roadside advertising
  • Driver safety
• Resource Type:
  Tech Report
• Geographical Coverage:
  Oregon
• Corporate Publisher:
  Oregon. Dept. of Transportation. Research Unit
• Abstract:
  The potential for driver distraction on highways is a major safety concern for state ; departments of transportation (DOTs). In the current technological climate, drivers have ; the potential to be distracted by cell phones, mp3 players and other media devices. Other ; technology, such as digital billboards, can also potentially disrupt driver concentration. ; Though billboards and other outdoor advertising have been used in the United States for ; over 100 years (Outdoor Advertising Association of America 2006), the advent of high ; quality graphics on digital billboards presents new, unknown variables. Digital billboards ; are extremely bright signs that often display flashing or blinking messages, possibly even ; video and are being produced in sizes that (with enhanced quality) makes them visible ; from longer distances. ; The purpose of this report is to review studies and publications on the relation of large ; digital billboards to driver distraction and overall highway safety.
  More +
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/22716/dot_22716_DS1.pdf
• File Type:
  [PDF - 60.20 KB]
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha-512:e9f1078386866fa2183bc30c203b58d02b33f546b92c44b3bafeec15e407dd96aad85f5192a9fe11251864dd9b3010b2c64fc2ab158a960711e90f6b5f47e1e2