The use of commercial advertising on large scale electronic billboards for highways and their relation to driver safety and driver distraction, literature review.

Details

• Creators:
  Lazarus, Jon M.
• Corporate Contributors:
  Oregon. Dept. of Transportation. Research Unit
• Subject/TRT Terms:
  Distracted Driving Driver Safety Highway Safety Roadside Advertising
• Resource Type:
  Tech Report
• Geographical Coverage:
  Oregon
• Corporate Publisher:
  Oregon. Dept. of Transportation. Research Unit
• Abstract:
  The potential for driver distraction on highways is a major safety concern for state
  
  departments of transportation (DOTs). In the current technological climate, drivers have
  
  the potential to be distracted by cell phones, mp3 players and other media devices. Other
  
  technology, such as digital billboards, can also potentially disrupt driver concentration.
  
  Though billboards and other outdoor advertising have been used in the United States for
  
  over 100 years (Outdoor Advertising Association of America 2006), the advent of high
  
  quality graphics on digital billboards presents new, unknown variables. Digital billboards
  
  are extremely bright signs that often display flashing or blinking messages, possibly even
  
  video and are being produced in sizes that (with enhanced quality) makes them visible
  
  from longer distances.
  
  The purpose of this report is to review studies and publications on the relation of large
  
  digital billboards to driver distraction and overall highway safety.
  
  
• Format:
  PDF
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha256:fe37d0b3fa94fa9808bca0d34393d2e273a20b5a6edbfda07646fb483b92a2ab
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/22716/dot_22716_DS1.pdf
• File Type:
  [PDF - 60.20 KB ]