Evaluation of Kentucky's

Agent, Kenneth R.; Green, Eric R.; Langley, R. E.; University of Kentucky

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Evaluation of Kentucky's "You Drink and Drive. You Lose" campaign.

2002-10-01
By Agent, Kenneth R. ; Green, Eric R. ; Langley, R. E.

[PDF-212.88 KB]

English

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Creators:

Agent, Kenneth R. ; Green, Eric R. ; Langley, R. E.

Agent, Kenneth R. ; Green, Eric R. ; Langley, R. E. Less -
Corporate Creators:

University of Kentucky
Corporate Contributors:

Kentucky State Police
Subject/TRT Terms:

[+]

Accident Data Alternatives Analysis Campaigns Drunk Drivers Drunk Driving Evaluation Surveys Traffic Safety
Publication/ Report Number:

KTC-02-28/KSP1-02-2F
Resource Type:

Tech Report
Geographical Coverage:

Kentucky
Corporate Publisher:

University of Kentucky
Abstract:

Kentucky was selected within the Southeast Region of the United States by the National Highway Traffic Safety Administration to conduct a comprehensive impaired driving campaign entitled "You Drink & Drive. You Lose". The campaign was conducted around the 2002 Labor Day holiday. The objective of this report was to document the results of the "You Drink & Drive. You Lose" campaign in Kentucky.

The evaluation of the campaign included documenting the activities associated with the program (publicity and enforcement) and evaluating the results. The evaluation included comparing crash data during the campaign with data for the same time period in previous years, summarizing the number of arrests and other enforcement activities, telephone surveys of drivers taken before and after the campaign, etc.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:6d61b62e0e3515566320029537ff96ca8f3d483703643d45067dc923e6fc0004
Download URL:

https://rosap.ntl.bts.gov/view/dot/21560/dot_21560_DS1.pdf
File Type:

No Additional Files

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Evaluation of Kentucky's "You Drink and Drive. You Lose" campaign.

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