Understanding commuter patterns and behavior : an analysis to recommend policies aimed at reducing vehicle use.
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2010-08-01
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Abstract:The objective of the study was to make alternative transportation a more viable option by identifying commuting preferences and patterns in order to recommend policies aimed at reducing vehicle miles travelled. This study focused on the use of single occupancy vehicles by employee and student commuters at the University at Albany and the nearby Harriman Campus. The project team conducted a review of the existing alternative transportation options in the Capital Region, developed Geographic Information Systems (GIS) maps of the commuting population‟s home location, investigated the on-time performance of the main transit lines though GPS, created a survey on commuting behaviors and convened focus group discussions. The study revealed that the success of alternative transportation is hindered by limitations in scheduling, frequency of routes, length of trip, unavailable routes, the need for commuters to make additional trips outside their commute travel and a distrust of bus reliability during high stress periods (i.e. tests). Based on the analyses, the project team recommends the implementation of an automated vehicle location system, more aggressive marketing of services and a review of transit offerings in high density areas identified through the GIS mapping. Cost factors appear to have a large influence on the student demand for driving while opportunities to work from home is the most preferred option of the employees. The report includes a handbook for conducting a similar analysis at other institutions.
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