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Strategic Evaluation States Initiative: Case Studies of Alaska, Georgia, and West Virginia
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2008-04-01
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[PDF-913.08 KB]
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Alternative Title:Strategic evaluation states initiative : case studies of Alaska, Georgia, and West Virginia : impaired driving report
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Abstract:In 2002, the National Highway Traffic Safety Administration undertook a new approach that focused strategically on reducing alcohol-related crashes, injuries, and deaths in States with especially high numbers or rates of alcohol-related fatalities. The agency identified 13 States to participate in the Strategic Evaluation States (SES) initiative: Alaska, Arizona, California, Florida,Georgia, Louisiana, Mississippi, Montana, New Mexico, Ohio, Pennsylvania, Texas, and West Virginia. In 2005, NHTSA invited Missouri and South Carolina to join the program bringing the total number of States participating to 15. These 15 States accounted for more than half of the alcohol-related fatalities in the United States. Four common threads surfaced in the SES with successful sustained impaired driving enforcement programs: (1) High-visibility, multi-agency enforcement operations on a monthly basis and year round with a focus on areas that accounted for 65 percent of the alcohol fatality problem, (2) Charismatic leadership that secured commitments from law enforcement agencies and provided clear guidance on the direction of the DWI enforcement program, (3) Law enforcement training; and (4) Targeted messaging through earned and paid media along with outreach efforts. This document provides a summary of the impaired driving enforcement and communication activities of three States (Alaska, Georgia, and West Virginia) that participated in the SES program between 2002 and 2005. The case studies illustrate how each State adopted the sustained DWI enforcement strategy and tailored its approach to respond to the needs, resources, and political environment of its law enforcement agencies. These case studies do not represent a formal, scientific evaluation of the overall SES initiative nor should the approaches be viewed as "one size fits all." NHTSA hopes the case studies will be useful as an implementation guide for planning and conducting effective, highly visible impaired driving DWI enforcement efforts using a variety of approaches.
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