Strategic advertising plans to deter drunk driving

Graham, John; Winston, Jay; Isaac, Nancy; Kennedy, Bruce; Harvard School of Public Health

Advanced Search

Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.

Search our Collections & Repository

Advanced Search
Custom Query

All these words:

For very narrow results

This exact word or phrase:

When looking for a specific result

Any of these words:

Best used for discovery & interchangable words

None of these words:

Recommended to be used in conjunction with other fields

Language:

Dates

Publication Date Range:

to

Document Data

Title:

Document Type:

Library

Collection:

Series:

People

Author:

Clear All

Query Builder

Query box

Clear All

For additional assistance using the Custom Query please check out our Help Page

i

Strategic advertising plans to deter drunk driving

1996-12-01
By Graham, John ; Winston, Jay ; Isaac, Nancy ; ...

[PDF-5.02 MB]

Select the Download button to view the document

This document is over 5mb in size and cannot be previewed

English

Details You May Also Like

Details:

Creators:

Graham, John ; Winston, Jay ; Isaac, Nancy ; Kennedy, Bruce

Graham, John ; Winston, Jay ; Isaac, Nancy ; Kennedy, Bruce Less -
Corporate Creators:

Harvard School of Public Health
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Driver Rehabilitation Drunk Drivers Drunk Driving Human Factors Impaired Driving, Alcohol Motivation Public Information Programs Traffic Safety
Publication/ Report Number:

DOT-HS-808-611
Resource Type:

Research Paper
Geographical Coverage:

United States
Edition:

Final report
Contracting Officer:

Kurrus, Roger
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

Primary objective for this study was to identify and profile subpopulations at highest risk for drinking and driving, and persons who may be in a position to intervene in their drinking and driving behavior. A related objective was to explore media messages to determine which strategies may be most effective in motivating the target interveners. To obtain a greater depth of information about the attitudes, beliefs, behaviors and motivators of this high-risk group, focus group discussions were held in several cities across the country. Report subsections provide details on each stage of this work along with a summary of conclusions. /Abstract from report summary page/
Format:

PDF
Funding:

DTNH22-92-Y-05247
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:4fe24f6e4047829390661bc332620ca9dead6ca7898cda2d9c687904ecc4db63
Download URL:

https://rosap.ntl.bts.gov/view/dot/16253/dot_16253_DS1.pdf
File Type:

No Additional Files

More +

Strategic advertising plans to deter drunk driving

Details:

Supporting Files

You May Also Like