National Center for Transit Research Promotional Materials Clearinghouse. Year IV: Final report
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National Center for Transit Research Promotional Materials Clearinghouse. Year IV: Final report

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English

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  • Abstract:
    Development of promotional and communications collateral can be an expensive

    and time consuming undertaking for public transit systems, especially in today's

    environment of down-sizing and tight budgeting. An unfortunate consequence of

    such downsizing is the toll it takes on the marketing efforts of transit systems

    and TDM agencies whose marketing budgets are often required to do more with less.

    One possible solution to this dilemma was the creation of a transit marketing

    clearinghouse. In the end, the Internet, primarily the World Wide Web (WWW),

    showed the most promise in bringing the clearinghouse concept to fruition. It

    was envisioned that users would access a designated web site and review examples

    of transit marketing collateral from around the nation. With a proven ability

    to fuse the talents of faculty, staff and students at Florida State University's

    College of Business, the Marketing Institute (then the Florida Institute for

    Marketing Alternative Transportation) sought funding to initiate the project.

    The requested funding was granted by the U.S. DOT's National Urban Transit

    Institute, and in 1996, the project became a reality. Since that time the

    Clearinghouse has evolved in accordance with trends in public transit services

    and the field of marketing. Furthermore, the inclusion of transportation demand

    management (TDM) interests to the Clearinghouse has also greatly enhanced and

    broadened the benefit of the project. And in 2000, the operational year for

    which this report is being written, the National Urban Transit Institute became

    the National Center for Transit Research (NCTR), and the Clearinghouse now

    operates under the auspices of that organization. The information that follows

    provides a summary of the activities undertaken in the project's most current

    year of operation. This report also summarizes the tasks originally identified

    in the project proposal and the actions taken towards their completion.

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