National Center for Transit Research Promotional Materials Clearinghouse. Year IV: Final report
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National Center for Transit Research Promotional Materials Clearinghouse. Year IV: Final report

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  • English

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    • Abstract:
      Development of promotional and communications collateral can be an expensive

      and time consuming undertaking for public transit systems, especially in today's

      environment of down-sizing and tight budgeting. An unfortunate consequence of

      such downsizing is the toll it takes on the marketing efforts of transit systems

      and TDM agencies whose marketing budgets are often required to do more with less.

      One possible solution to this dilemma was the creation of a transit marketing

      clearinghouse. In the end, the Internet, primarily the World Wide Web (WWW),

      showed the most promise in bringing the clearinghouse concept to fruition. It

      was envisioned that users would access a designated web site and review examples

      of transit marketing collateral from around the nation. With a proven ability

      to fuse the talents of faculty, staff and students at Florida State University's

      College of Business, the Marketing Institute (then the Florida Institute for

      Marketing Alternative Transportation) sought funding to initiate the project.

      The requested funding was granted by the U.S. DOT's National Urban Transit

      Institute, and in 1996, the project became a reality. Since that time the

      Clearinghouse has evolved in accordance with trends in public transit services

      and the field of marketing. Furthermore, the inclusion of transportation demand

      management (TDM) interests to the Clearinghouse has also greatly enhanced and

      broadened the benefit of the project. And in 2000, the operational year for

      which this report is being written, the National Urban Transit Institute became

      the National Center for Transit Research (NCTR), and the Clearinghouse now

      operates under the auspices of that organization. The information that follows

      provides a summary of the activities undertaken in the project's most current

      year of operation. This report also summarizes the tasks originally identified

      in the project proposal and the actions taken towards their completion.

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