National Center for Transit Research Promotional Materials Clearinghouse. Year IV: Final report

Details

• Corporate Creators:
  Florida State University. College of Business
• Subject/TRT Terms:
  Florida Florida Institute For Marketing Alternative Transportation National Urban Transit Institute Public Information Programs Publicity Public Transit Systems Transit Operating Agencies Transportation Demand Management (TDM) Travel Demand Management Websites (Information Retrieval)
• Resource Type:
  Research Paper
• Corporate Publisher:
  National Center for Transit Research (U.S.)
• Abstract:
  Development of promotional and communications collateral can be an expensive
  
  and time consuming undertaking for public transit systems, especially in today's
  
  environment of down-sizing and tight budgeting. An unfortunate consequence of
  
  such downsizing is the toll it takes on the marketing efforts of transit systems
  
  and TDM agencies whose marketing budgets are often required to do more with less.
  
  One possible solution to this dilemma was the creation of a transit marketing
  
  clearinghouse. In the end, the Internet, primarily the World Wide Web (WWW),
  
  showed the most promise in bringing the clearinghouse concept to fruition. It
  
  was envisioned that users would access a designated web site and review examples
  
  of transit marketing collateral from around the nation. With a proven ability
  
  to fuse the talents of faculty, staff and students at Florida State University's
  
  College of Business, the Marketing Institute (then the Florida Institute for
  
  Marketing Alternative Transportation) sought funding to initiate the project.
  
  The requested funding was granted by the U.S. DOT's National Urban Transit
  
  Institute, and in 1996, the project became a reality. Since that time the
  
  Clearinghouse has evolved in accordance with trends in public transit services
  
  and the field of marketing. Furthermore, the inclusion of transportation demand
  
  management (TDM) interests to the Clearinghouse has also greatly enhanced and
  
  broadened the benefit of the project. And in 2000, the operational year for
  
  which this report is being written, the National Urban Transit Institute became
  
  the National Center for Transit Research (NCTR), and the Clearinghouse now
  
  operates under the auspices of that organization. The information that follows
  
  provides a summary of the activities undertaken in the project's most current
  
  year of operation. This report also summarizes the tasks originally identified
  
  in the project proposal and the actions taken towards their completion.
  
  
• Format:
  PDF
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha256:5fc05a898ee53139e8730a2ce858c53e7bf7c7426171ff21d771f733ec90b31e
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/14642/dot_14642_DS1.pdf
• File Type:
  [PDF - 103.50 KB ]