Details:

Corporate Creators:
Florida State University. College of Business
Subject/TRT Terms:
[+]
Florida Florida Institute For Marketing Alternative Transportation National Urban Transit Institute Public Information Programs Publicity Public Transit Systems Transit Operating Agencies Transportation Demand Management (TDM) Travel Demand Management Websites (Information Retrieval)
Resource Type:
Research Paper
Corporate Publisher:
National Center for Transit Research (U.S.)
Abstract:
Development of promotional and communications collateral can be an expensive

and time consuming undertaking for public transit systems, especially in today's

environment of down-sizing and tight budgeting. An unfortunate consequence of

such downsizing is the toll it takes on the marketing efforts of transit systems

and TDM agencies whose marketing budgets are often required to do more with less.

One possible solution to this dilemma was the creation of a transit marketing

clearinghouse. In the end, the Internet, primarily the World Wide Web (WWW),

showed the most promise in bringing the clearinghouse concept to fruition. It

was envisioned that users would access a designated web site and review examples

of transit marketing collateral from around the nation. With a proven ability

to fuse the talents of faculty, staff and students at Florida State University's

College of Business, the Marketing Institute (then the Florida Institute for

Marketing Alternative Transportation) sought funding to initiate the project.

The requested funding was granted by the U.S. DOT's National Urban Transit

Institute, and in 1996, the project became a reality. Since that time the

Clearinghouse has evolved in accordance with trends in public transit services

and the field of marketing. Furthermore, the inclusion of transportation demand

management (TDM) interests to the Clearinghouse has also greatly enhanced and

broadened the benefit of the project. And in 2000, the operational year for

which this report is being written, the National Urban Transit Institute became

the National Center for Transit Research (NCTR), and the Clearinghouse now

operates under the auspices of that organization. The information that follows

provides a summary of the activities undertaken in the project's most current

year of operation. This report also summarizes the tasks originally identified

in the project proposal and the actions taken towards their completion.


Format:
PDF
Collection(s):
US Transportation Collection
Main Document Checksum:
[+]
urn:sha256:5fc05a898ee53139e8730a2ce858c53e7bf7c7426171ff21d771f733ec90b31e
Download URL:
https://rosap.ntl.bts.gov/view/dot/14642/dot_14642_DS1.pdf
File Type:

Supporting Files

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