Evaluating effects of travel demand management in a medium-sized urban area : the study of I-40 Greensboro-Winston-Salem corridor
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2001-08-01
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Abstract:Travel demand management (TDM) is a set of procedures that have been shown to alleviate unlimited use of automobiles. Demand is managed by limiting highway capacity to meet demand to travel by car and providing incentives or disincentives to increase average vehicle occupancy, to change the time and routes of travel, and to shift travel from the auto to transit. The objectives of this project are to 1. Identify potential TDM elements that would effectively reduce auto travel in the mid-sized urban area with a
corridor connecting two urban centers, 2. Evaluate the acceptability of measures by the public, policy makers, and public officials, 3. Develop and illustrate a method to evaluate the effectiveness of TDM to reduce auto travel for specific areas and projects. The research approach will be divided into two phases. In the first phase, there will be a review of a comprehensive list of successful TDM measures. From this list a questionnaire will be prepared that will determine which TDM measures are suitable for Greensboro/Winston-Salem/High Point Metropolitan area and other mid-sized urban areas.
The survey instrument will be tailored separately for three different groups: local policy makers, local residents, and transportation engineers and planners. The questionnaire will list and concisely define each TDM measure and will ask each subject to evaluate each measure according to the perceived suitability in her/his community. In the second phase, a specific package of TDM measures will be combined with a proposed highway improvement. The impact on travel demand of the highway improvement will then be evaluated with and without the TDM package. Tables, refs. and appendices 96 p.
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