Personal, Social, Psychological and Other Factors in Ridesharing Programs
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1994-01-01
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TRIS Online Accession Number:00450496
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NTL Classification:NTL-SAFETY AND SECURITY-Human Factors
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Abstract:An in-depth investigation of the ridesharing programs in the Baltimore and
suburban Washington, D.C. areas was needed in light of the apparent difficulty
in increasing ridership on the existing ridesharing programs. Many of the
studies done on ridesharing suggest that social, psychological and other
personal factors may influence reidesharing as much as economic factors such as
saving gasoline. To understand personal, social psychological and other factors
affecting ridesharing programs, the "Ridesharer Survey" was designed and
administered. The analysis of this survey was performed from two different
aspects. One involved general statistics. Here, all the ridesharers were
considered as one group and their general characteristics were analyzed. The
other was a comparative statistical analysis in which ridesharers were grouped
into different categories, such as by income, age, sex, marital status and race
etc. and their statistics were compared to determine how these variable affect
ridesharing. An "Agency Survey" was performed to study in a systematic way the
reasons for varying levels of effectiveness of ridesharing programs offered by
different organizations. The objectives of the agency based survey were to
find: 1)the relationship between employee size and the number of employees
engaged in ridesharing programs; 2)the role of the Vango program in Maryland;
and 3)the effectiveness of specific incentives offered by various agencies. The
incentives included were: 1)free parking; 2)preferential parking; and
3)subsidies for ridesharers.
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