Study of Consumer Automotive Preference with Regard to Fuel Economy Measures

Green, Paul E.; Rogers, Peter W.; John A. Volpe National Transportation Systems Center, (U.S.)

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Study of Consumer Automotive Preference with Regard to Fuel Economy Measures

1978-09-01
By Green, Paul E. ; Rogers, Peter W.

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English

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Details:

Creators:

Green, Paul E. ; Rogers, Peter W.

Green, Paul E. ; Rogers, Peter W. Less -
Corporate Creators:

John A. Volpe National Transportation Systems Center, (U.S.)
Corporate Contributors:

United States. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Attitudes Automobile Ownership Automobiles Compact Automobiles Consumer Behavior Data Collection Decision Making Fuel Consumption Industries Markets Market Surveys Multivariate Analysis Purchasing Reduction (Chemistry) Sales Surveys Transmissions Vehicle Power Plants Weight
Publication/ Report Number:

DOT-TSC-NHTSA-78-38
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

United States. National Highway Traffic Safety Administration
NTL Classification:

AGR-IMPACTS-Environment;AGR-IMPACTS-IMPACTS;NTL-ENERGY AND ENVIRONMENT-ENERGY AND ENVIRONMENT;NTL-ENERGY AND ENVIRONMENT-Environment Impacts;
Abstract:

An analysis is made of the effects of size and weight reduction of 1977 General Motors standard size cars. A buyer profile describing demographic characteristics, age, sex, education, marital status, size of family and income by make is prepared for 1976 and 1977 General Motors standard size cars, and 1977 Ford Motor Company and Chrysler Corporation cars. The analysis focuses on testing whether significant differences exist between the average attitudinal, behavioral, and demographic profiles of two a priori defined groups - buyers of downsized and buyers of non-downsized cars. Multivariate analysis determined the variables that were the major discriminants. It is shown that attributes related to fuel economy are important discriminants distinguishing buyers of downsized standards from non-downsized standard size cars. Those who purchased the downsized cars did so with expectations (that were fulfilled) of better fuel economy, as well as increased maneuverability and ease of parking. They reinforced the pursuit of fuel economy by also choosing 6-cylinder engines and manual transmissions to a greater extent. Share of market, market composition, source of sales, and owner loyalty are discussed. It is concluded that the General Motors Corporation downsizing of its standard size cars was a significant fuel economy measure and a success in the market place as well.
Format:

PDF
Collection(s):

Volpe Center
Main Document Checksum:

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urn:sha256:aa889686b5d42d6d31ae4ede1d9b809dd4892f7fed4d6cbcd956f95d36e9b68f
Download URL:

https://rosap.ntl.bts.gov/view/dot/11844/dot_11844_DS1.pdf
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Study of Consumer Automotive Preference with Regard to Fuel Economy Measures

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