Communications Strategies on Alcohol and Highway Safety. Volume 2, High School Youth

Grey Advertising Inc. Research Dept.

doi:10.21949/1524921

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Communications Strategies on Alcohol and Highway Safety. Volume 2, High School Youth

1975-02-01
By Grey Advertising Inc. Research Dept.

[PDF-3.44 MB]

English

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Details:

Corporate Creators:

Grey Advertising Inc. Research Dept.
Corporate Contributors:

United States. National Highway Traffic Safety Administration ; United States. Dept. of Health, Education, and Welfare ; National Institute on Alcohol Abuse and Alcoholism (U.S.)

United States. National Highway Traffic Safety Administration ; United States. Dept. of Health, Education, and Welfare ; National Institute on Alcohol Abuse and Alcoholism (U.S.) Less -
Subject/TRT Terms:

[+]

Alcohol Use Drunk Driving High Schools Teenage Drivers Traffic Safety Education
Publication/ Report Number:

DOT-HS-801-401 ; NTIS-PB241259

DOT-HS-801-401 ; NTIS-PB241259 Less -
DOI:

https://doi.org/10.21949/1524921
Resource Type:

Research Paper
Geographical Coverage:

United States
Edition:

Final report
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

The study is in two volumes, the first dealing with adults aged 18-55, the second with high school youth. Both identify target populations and communications strategies for encouraging personal action steps to prevent drunk driving. One fourth of high schoolers in a representative sample taken from 25 locations in the U.S. said they had driven once or twice when they knew they were too drunk to drive. Some 32% said they rode in cars driven by a heavily drinking driver at least once a month. The youth believe their driving skills are relatively unimpaired by alcohol and that serious consequences don't exist for teen drunk drivers. Half of the high school youth are drinking frequently and are unaware of the serious consequences of impaired driving. More than 74% believe a can of beer or a drink of wine is less intoxicating than an average drink of liquor. Seventy percent of those involved with alcohol believe it is the parents' responsibility to explain the use of alcoholic beverages. Education programs should be aimed at correcting current misconceptions about drinking and driving and should depict personal action to prevent drunk driving as acceptable, expected behavior in the peer group. /Abstract from report summary page/
Format:

PDF
Funding:

DOT-HS-074-1-096
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:96b78030cc7f64f33cfe91a0983acdd50643d04e220dbe01ccbe0cce55c16fb6
Download URL:

https://rosap.ntl.bts.gov/view/dot/1143/dot_1143_DS1.pdf
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Communications Strategies on Alcohol and Highway Safety. Volume 2, High School Youth

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