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Abstract:In August 1983, the Orange-Seminole-Osceola Transit Authority (OSOTA) initiated six express bus routes in the southwest corridor of Orlando (known collectively as the Southwest Direct) as an UMTA-funded demonstration project. While one objective of the demonstration was to test the market for rapid transit service in the corridor, the project also had several key objectives regarding express bus service. These included providing a high-occupancy mode to serve workers and tourists, and to determine the interest of the private sector in transit development. The only route which had a potential tourist market was discontinued for lack of ridership. The remaining routes have continued in service and obtained a share of the commuter market. Their success in obtaining ridership, including a park-and-ride market is notable considering the lack of major disincentives to automobile use in the corridor. Nevertheless, the quantity of service is small and the ridership too limited to draw conclusions regarding the potential success of any proposed rapid transit service in the corridor. Efforts by OSOTA to involve the private sector met with mixed results. A few employers were willing to participate in the project by donating billboard space and distributing weekly ticket books and/or service information. No private sector financial support was obtained. Private carriers were involved in the service design process and succeeded in preventing competition with their services. After the demonstration, four of the routes continued to be provided by private contractors.
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