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Abstract:Fare prepayment encompasses all methods of paying for transit rides other than by cash, namely, tickets, tokens, punch cards, passes, and permits. The purpose of this study is the examination of the overall ridership and revenue impacts of ongoing and completed prepayment programs. The study examines past and current experience with fare prepayment programs and draws conclusions concerning their potential. The major objectives of this study are the following: (1) To survey ongoing and completed transit fare prepayment programs; (2) to identify key features and problems related to prepayment; (3) to measure public response to fare prepayment; (4) to assess advantages and market potential of fare prepayment; (5) to analyze cost-effectiveness of fare prepayment; and (6) to identify the best application of and implementation structures for fare prepayment. This study examines past and current experience with fare prepayment and draws conclusions concerning their potential. The major objectives of this study are 1) to survey ongoing and completed transit fare prepayment programs; 2) to identify key features and problems related to prepayment; 3) to measure public response to fare prepayment; 4) to assess advantages and market potential of fare prepayment; 5) to analyze cost-effectiveness of fare prepayment; 6) to identify the best application of and implementation structures for fare prepayment. To achieve these objectives, three separate and complementary approaches are utilized: 1) a history and background that traces transit fare prepayment as far back as 1860 and follows its development through to the current state of the art; 2) a survey of 146 U.S. transit operators and 3) discussion of transit user attitudes. The Appendices contain questionnaires, samplings, and tabulations of survey responses and rankings of the selected transit systems. This study concludes that fare prepayment can be an important element of a transit system's marketing program, both for attracting and holding riders and for building the system's image.
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