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Abstract:A local taxi operator began subsidized dial-a-ride service in Phoenix, AR, when the city found that Sunday fixed-route transit service would be more costly. Regular cabs and wheelchair vans are billed at a fixed hourly rate less fares collected. Over 26 months 233 riders used the service on each Sunday. Almost all riders indicated the importance of the service to their transportation needs--church attendance, shopping and visiting--and indicated they do not own an automobile or drive. Total cost per passenger trip (2.1 trips per hour per vehicle) was $7.67 with a farebox recovery rate of 13.4%. Productivity is closely monitored. Annual subsidy cost at current demand is considerably less expensive than fixed route buses, but does attract lower ridership. Sunday public transportation using taxis in Phoenix may be somewhat unique because the taxi operator already had dial-a-ride services in adjacent areas, had a trusting relationship with the City of Phoenix and there was no 13(c) labor provisions involved because there was no prior Sunday bus service.
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