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Matching Countermeasures to Driver Types and Speeding Behavior [Traffic Tech]

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    • Alternative Title:
      Traffic Tech : Matching Countermeasures to Driver Types and Speeding Behavior
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    • Abstract:
      Speeding is a common behavior; most drivers exceed the speed limit some of the time. It is also a complicated behavior that varies by driver and situation. Speeding-related crashes take a large annual toll in injuries, lost lives, and high economic costs in the United States. Speeding is a safety problem requiring serious attention. This study explored driver speeding typologies developed in two previous NHTSA studies, the 2011 National Survey of Speeding Attitudes and Behaviors (NSSAB) (Schroeder, Kostyniuk, & Mack, 2013) and Motivations for Speeding (Richard et al., 2013). An address-based mail survey was conducted in Idaho using a sample drawn from deidentified driver records obtained from the Idaho Transportation Department (ITD). The sample was stratified by age, gender, and number of speeding convictions (0, 1, and 2+ in the last three years). Younger drivers and those with 2+ convictions were oversampled relative to the general population. A total of 1,925 returned surveys were included in the analyses. Survey respondents included males (52%) and females (48%). There were three age groups: younger drivers 18 to 24 (11.2%), drivers 25 to 64 years old (70.6%), and older drivers 65+ (18.2%). Within these demographic categories, drivers were selected based on number of convictions in the previous 3 years. These included drivers with 0 convictions (49.5%), 1 conviction (19.4%), and 2+ convictions (31.1%). Drivers with 2+ convictions were greatly overrepresented in the sample relative to the Idaho driving population due to oversampling of this group of primary interest.
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