Improving the cost effectiveness of financial incentives in managing travel demand management (TDM) : [technical summary].
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2013-10-01
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Abstract:During the last two decades, financial incentives
have become common in efforts to reduce
demand on roadways by motivating commuters to
use alternative modes of transportation. Despite
common use, limited effort has been made to
understand how specific incentive plans affect
commuter mode choice. A better understanding
of the effectiveness of incentives is critical to
improving the performance of financial incentives
as a transportation demand management (TDM)
strategy.
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