Details:

Creators:
Moss, Mitchell L. ; Kaufman, Sarah M.
Moss, Mitchell L. ; Kaufman, Sarah M. Less -
Corporate Creators:
New York University
Subject/TRT Terms:
[+]
Information Dissemination Information Technology Passengers Public Transit Social Media
Resource Type:
Tech Report
Geographical Coverage:
New York
Edition:
Final report.
Corporate Publisher:
University Transportation Research Center
NTL Classification:
NTL-PUBLIC TRANSPORTATION-PUBLIC TRANSPORTATION
Abstract:
Social media networks are valuable tools for the public outreach needs of transportation providers: they are free, instantaneous, reach large numbers

of people simultaneously, and allow for sideline discussions. When transportation providers are trying to notify large numbers of passengers about

delays, drivers about construction work, or bus riders about re-routes, they can “blast” messages through social media channels to reach their

intended audience immediately (the audience accesses these networks far more frequently than the websites of their local transportation agencies).

The goals of social media in transportation are to inform (alert riders of a situation), motivate (to opt for an alternate route), and engage (amplify the

message to their friends and neighbors). Ideally, these actions would occur within minutes of an incident.

This report analyzes the use of social media tools by the New York region’s major transportation providers. It is focused on the effectiveness of their

Twitter feeds, which were chosen for their immediacy and simplicity in messaging, and provided a common denominator for comparison between the

various transportation providers considered, both public and private. Based on this analysis, recommendations are outlined for improving social

media outreach. A subsequent report will propose policies and recommendations for enhanced information and engagement with users.


Format:
PDF
Collection(s):
US Transportation Collection University Transportation Centers
Main Document Checksum:
[+]
urn:sha256:d6925252c1769b28656e784bfee39779f28b579a87f23270adfb3d22a524a0c3
Download URL:
https://rosap.ntl.bts.gov/view/dot/25452/dot_25452_DS1.pdf
File Type:

Supporting Files

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