Wisconsin Air Cargo Study
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2011-04-01
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Edition:July 2009-Mar. 2010.
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Abstract:Air cargo is a key economic lifeline for the communities that have airports. Manufacturers, businesses, hospitals and
other community cornerstone employers depend on air cargo to successfully operate. While there is no doubt that air
cargo represents significant value to those employers, the ability to quantify the dollar value has been difficult to
obtain. The goal of this project was to obtain enough raw data to analyze and develop supported conclusions
regarding the economic value of air cargo activities.
The Wisconsin Air Cargo Survey was the first step of the overall study and was staged in two phases by the
University of Wisconsin Survey Center (UWSC). Phase 1 (preliminary research), yielded beneficial insight, but no
quantifiable data related to air cargo activity in neighboring states. During phase 2, UWSC’s survey revealed that a
large number of Wisconsin airport managers did not have and/or were not able to access some of the primary data
that the survey was designed to collect.
UWSC provided the raw data from both phases of their research. Analysis by WisDOT indicated that the primary
study goal would not be met because the information WisDOT expected to collect was not available. There were
many inconsistencies with the data and few substantive responses on a number of questions. Many of the survey
answers were “best guess estimates” and it was apparent that there was a general lack of knowledge regarding many
of the questions. Additional data gathering and analysis will be needed to determine the economic benefits of air
cargo in Wisconsin.
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