Public Acceptability of Highway Safety Countermeasures. Volume 1, Background of Study and Methodology
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1981-06-01
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Edition:Final report
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Abstract:This study provides information about public attitudes towards proposed highway safety countermeasures in three program areas: alcohol and drugs, unsafe driving behaviors, and pedestrian safety. This volume describes the three research methodologies employed in the project. First, focus group discussions were conducted to identify the nature of public concerns about, and attitudes towards, the countermeasures in order to develop a questionnaire for use in a general public survey. Second, a statistically generated sample of the general public was surveyed to produce estimates of acceptability that could be projected to the national adult population. Third, special interest case studies were conducted in each of ten states to obtain qualitative perspectives from experts in key organizations that were believed to have special interest or expertise in the countermeasure areas under investigation. Specific information on the results of each methodology for each countermeasure area can be found in other volumes of this report as follows: Volume II--Safe Driving Conformance Research; Volume III--Alcohol and Drug Rsearch; and Volume IV--Pedestrian Safety. Finally, Volume V (Summary Report) is a condensation of each of the detailed reports, concisely summarizing the principal results of each of the countermeasures studied and providing guidelines for successful implementation of highway safety countermeasures. /Abstract from report summary page/
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